<p><br/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 10px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"><a href="http://www.ruanwenclass.com/UploadFiles/2017-06/129/2017662034771050.jpg" target="_blank" style="word-wrap: break-word; text-decoration-line: none; transition: background-color 0.3s linear; margin: 0px; padding: 0px; box-sizing: border-box; background-color: transparent;"><img src="/data/upload/image/20190203/1549182083769093.jpg" style="word-wrap: break-word; border: currentcolor; margin: 0px auto; max-width: 100%; padding: 0px; vertical-align: middle; display: block; box-sizing: border-box; height: auto !important;"/></a></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 10px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"><span style="word-wrap: break-word; font-weight: 700; line-height: 26px; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(128, 128, 128); box-sizing: border-box;">在中国，“明星直播”在逐渐成为最受奢侈品青睐的线上营销方式？</span></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">在沉寂了两年以后，中国大陆的奢侈品市场2016年开始回温，整体规模同比增长了4%，这些都是由于**拉动内需、代购海淘政策收紧、欧洲等地**导致旅游减少等因素带来的。奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>们也看到了中国市场的复苏，纷纷加大在电商和社交媒体方面的投入。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">奢侈品们在电商方面的表现究竟如何？<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">
微信</a>是否如想象般为<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>带来流量？<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>们该上天猫、京东还是干脆自营？视频网站和明星代言是不是已经失去原有的价值了？</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">纽约数字营销机构L2近日发布了 Digital IQ Index: Luxury China（数字IQ报告：中国奢侈品市场），试图对这些问题进行一一解答。他们对拥有中国业务的47个奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>与42个手表珠宝<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>进行了调查，分析了这些<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>在中国的数字化营销策略，并将这些<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>的数字化营销排了个名。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word; margin: 0px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><span style="word-wrap: break-word; font-weight: 700; line-height: 26px; margin: 0px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"><span style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(0, 128, 0); box-sizing: border-box;"><span style="word-wrap: break-word; margin: 0px; padding: 0px; text-decoration-line: underline; box-sizing: border-box;">正在加速的奢侈品数字化</span></span></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">仅在过去一年时间内，9%的奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>新开通了电商渠道，来直接对接消费者，这种电商渠道包括自营平台以及进驻到中国和国际电商平台两种。8%的腕表珠宝<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>在<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>尝试过类似“快闪”的卖货方式。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><img src="http://image2.135editor.com/cache/remote/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvV1JHejJMV0xBUkJYVHQ2MGxnZkx1MFFiQTdmQWVHNlFSS3RqRUNLUW1GTkh2dkJhZ0xYeVdBYldFSFY0aWFpYXlWNXRTbkpFYk9tQURPTURwM1hQRVM0US8wP3d4X2ZtdD1qcGVn" data-w="1200" data-type="jpeg" data-ratio="0.27666666666666667" style="word-wrap: break-word; margin: 30px auto; max-width: 100%; padding: 0px; border-radius: 5px; border: 0px currentcolor; transition: opacity 0.3s ease-in; width: 720px; vertical-align: middle; display: block; box-sizing: border-box; opacity: 1; height: auto !important; font-family: 微软雅黑, "Mircosoft Yahei" !important;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">整体来看，奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>和腕表珠宝<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>开自营电商平台＞进驻天猫＞利用<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>。分类别来看，腕表和珠宝<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>比较胆大，无论是自营电商、入驻天猫还是利用<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>的<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>都在增多。时尚奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>2016年入驻天猫的<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>较2015年有所下降。国际上专门做奢侈品电商的平台比如Farfetch、Net-a-porter在中国的市场份额有所增加。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word; margin: 0px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><span style="word-wrap: break-word; font-weight: 700; line-height: 26px; margin: 0px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"><span style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(0, 128, 0); box-sizing: border-box;"><span style="word-wrap: break-word; margin: 0px; padding: 0px; text-decoration-line: underline; box-sizing: border-box;"><a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>的作用并不明显</span></span></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">那么问题来了：奢侈品到底该进驻到哪些平台？<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>对于他们到底管不管用？</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">根据L2的报告，在没有那么多线上消费者数据和对搜索结果无法掌控时，绝大多数<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>都会选择自行运营线上平台。而选择加入天猫和京东的<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>的销售额没有那么让人惊艳。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>算是电商的后起之秀，以其精准的信息流广告、高速增长的用户群体、社交的属性以及自带的支付功能吸引了不少奢侈品和时尚<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>的注意。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">不过从L2的调查结果来看，已经开通<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>电商渠道的<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>并不多，时尚奢侈品有5%左右，珠宝腕表有14%左右。此外，还有6%的时尚<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>和14%的手表<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>正在考虑要不要进驻<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">进驻到<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>的奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>，其实也不是搞长期的卖货，多数都是类似“快闪”的一次性销售，比如Dior去年七夕期间短暂地在<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>公众号卖限量款包包。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">但从当时的反馈来看，大家是感觉“新鲜”和“惶恐”的，媒体的标题都是奢侈品也开始做微商？奢侈品不介意在朋友圈卖包了？后来LVMH、Burberry相继开始卖奢侈品，大家才淡定了点。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">此外，奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>还不太喜欢在<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>上公布全球店铺分布情况，在84%的奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>官网上可以轻松地看到全球各地甚至是机场免税店的信息。但是仅有不到四分之一奢侈品的<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>公众号能查到店铺信息，这有点鸡肋了。总得来说奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>在<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>上的营销还偏保守，这让<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>在奢侈品线上的营销地位不太明朗。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word; margin: 0px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><span style="word-wrap: break-word; font-weight: 700; line-height: 26px; margin: 0px; padding: 0px; box-sizing: border-box; font-family: 微软雅黑, "Mircosoft Yahei" !important;"><span style="word-wrap: break-word; margin: 0px; padding: 0px; text-decoration-line: underline; box-sizing: border-box;"><span style="word-wrap: break-word; margin: 0px; padding: 0px; color: rgb(0, 128, 0); box-sizing: border-box;">奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>也爱直播和短视频</span></span></span></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">除了社交媒体与电商平台，在视频方面，奢侈品在中国的营销也发生了比较大的变化。传统的视频网站优酷，对于奢侈品的吸引力进一步下降。2016年有85%的奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>会选择在优酷投放广告，预计2017年这一数字将会下降到65%。2016年奢侈品的视频广告浏览次数同比下跌了85%。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">短视频和直播网站正在与传统的视频网站争夺奢侈品的吸引力。根据L2数据，在秒拍上开设账号的奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>比例上升至58%，这些<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>平均每个月会上传2.75个视频。这些短视频的浏览量也很不错，手表珠宝<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>的秒拍视频平均浏览次数，竟然比优酷多了14万次。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">此外，大牌们也都纷纷开始了“直播生涯”，今年三月宝格丽与吴亦凡合作，开了一场直播。活动伊始就刷爆了社交网络，短短一天内在微博上的话题阅读数达到3.8亿，直播和回播的观众数都超过2000万。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">不过，也有不少<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>更爱优酷，比如卡地亚，曾经投放的一则广告获得超过1000万次的点击量，要比其他渠道（短视频、微博）等途径都多。但无论是宝格丽还是卡地亚视频直播的成功，都不能简单归为平台的作用。明星们也在其中出了不少力。但是究竟怎么选明星代言，粉丝多就是好么？</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">L2认为，粉丝的数量只是<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>考虑的一部分，对于粉丝的深入调查很有必要，要考虑粉丝的兴趣能否与<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>完美匹配，以及明星的个人形象与<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>是否相符。根据L2的数据显示，综合几个大牌明星代言的效果，吴亦凡，胡歌，鹿晗和刘亦菲的影响力非常巨大。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br style="word-wrap: break-word;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">此外，在中国，66%的数字支付行为都是在移动端完成的，几乎所有的奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>都意识到了移动为先策略的重要性。64%的时尚奢侈<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>和腕表<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>都设计了适合移动端大小的页面和支付体验。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">在数字化营销排名方面：Burberry居榜首，卡地亚位列第二。Burberry一直是中国数字化营销的典范，与知名的时尚博主包先生合作通过<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>销售限量版手袋、邀请吴亦凡和周冬雨明星走秀等等，让Burberry在中国数字市场获得了竞争优势。在百度搜索指数方面，Burberry 是付费搜索曝光度最高的奢侈品<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>，同时也是移动端的配饰<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>中付费搜索曝光度最高的。</p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;"><img src="http://image2.135editor.com/cache/remote/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvV1JHejJMV0xBUkJYVHQ2MGxnZkx1MFFiQTdmQWVHNlFpYWNQdGg3a2ljaWE4a3drM1hpYW9xcXNaYlJKN25WcnpIRVZiVzY1V0JKckRYR0lmV2gxTkhyaWJrZy8wP3d4X2ZtdD1qcGVn" data-w="926" data-type="jpeg" data-ratio="0.4632829373650108" style="word-wrap: break-word; margin: 30px auto; max-width: 100%; padding: 0px; border-radius: 5px; border: 0px currentcolor; transition: opacity 0.3s ease-in; width: 720px; vertical-align: middle; display: block; box-sizing: border-box; opacity: 1; height: auto !important; font-family: 微软雅黑, "Mircosoft Yahei" !important;"/></p><p style="word-wrap: break-word; margin-top: 0px; margin-bottom: 0px; padding: 0px;">而卡地亚方面则是在<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>的营销方面更加拿手，在中国举办情人节活动、<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>推出限量版手镯、请鹿晗、马思纯等明星站台。一系列活动使得卡地亚<a href="http://list-18.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">微信</a>精品店创造出了单日销售新纪录。卡地亚还是多渠道和礼宾服务表现最好的<a href="http://list-10.html/" class="innerlink" style="word-wrap: break-word; color: rgb(51, 51, 51); text-decoration-line: none; transition: background-color 0.3s linear;">品牌</a>，为消费者提供了线上订购，线下取货，以及线上预订商品等多种服务。</p><p><br/></p>
